If you're like me, you were planning on donating to the Parkside project right near the end of their campaign to be a "hero." Well, they aimed low and hit the mark pretty quickly. As a fundraiser I know how hard it is to hit the sweet spot! Anyhow, if you were planning to give, please consider a gift to their "real" goal. Explanation below, written last week:
It's October 21, and barely two weeks after going public with the campaign, we reached our initial fundraising goal!
Because of how deep and how wide the support for our fundraiser is
running, we've decided to try to raise a bit more. We know there are
neighbors who still want to give, and we know there are businesses who
still want to contribute. So we've decided to keep the fundraiser open
through Thanksgiving, and to try to raise a further $5000.
What will the extra money go to? Well, our original budget was
very austere. We were going to try to maintain a plaza on about
one-third the money that comparable plazas spend elsewhere in the city.
For example, we planned to limit our selection of plants for the plaza
to species we knew we could get for free … which we knew would mean
smaller trees and fewer flowers. And we planned to end the summer of
2015 with nothing at all in the bank … even though we know our
maintenance costs won't disappear come autumn.
We know this new goal is ambitious, but we're confident we can make
it. (And even if we fall short, rest assured that you'll see a plaza
next spring.) In the meantime, how can you help? Mention it to your
next-door neighbors, mention it to your dog-walking pals. Mention it to
the guy who cuts your hair, or to the woman who runs your favorite
store. Post it on Facebook and say, "Hey, check out the amazing thing
that I'm helping build!" And thank you for all of your help!
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